Saturday, January 30th, 2021
Special Edition: Vaccine Skeptics & Persuasion Strategies
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Today we’re talking about Americans’ attitudes toward the COVID-19 vaccines, and the multi-million dollar strategies and efforts to convince more people to roll-up their sleeves. This includes one of the largest public education campaigns in U.S. history.
Erica speaks with Covid Collaborative Program Director Anjali Balakrishna and Kaiser Permanente’s David Grandy.
Today's episode is brought to you by BlueNile.com and Ritual.com/newsworthy
Anjali Balakrishna
Anjali Balakrishna is the Program Director for the bipartisan initiative called Covid Collaborative. She’s serving as a founding team member in the effort to bring together leading experts and institutions in public health, education, and the economy to support state and local leaders in tackling the COVID-19 crisis.
The Covid Collaborative is partnering with the nonprofit marketing group Ad Council as part of a $50 million COVID-19 vaccine education campaign. It’s one of the largest public education campaigns in U.S. history.
David Grandy
David C. Grandy is VP of Kaiser Permanente, leading their Delivery System Design and Innovation. His contributions to healthcare span 20+ years, beginning with a progression of health system leadership positions, followed by a career in management consulting focused on innovation.
David’s work has taken him to five continents as a strategic advisor. He has worked with Google, GE, MD Anderson, the American Medical Association, the American Hospital Association and the US Department of Defense, as well as with various international healthcare entities.
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